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In my Bahá’í-inspired life coaching, many clients wonder about the role of service in their lives.  I often hear:  I don’t have time to add another thing to my already busy life.  So why is it so important?

In the Bahá’í Writings, ‘Abdul-Bahá tells us:

By assisting in the success of another servant in the Cause does one…lay the foundation for one’s own success and aspirations . . . (‘Abdul-Bahá, Star of the West, Vol. 6, #6, p. 44)

I like to use this story, which I found in a book called “The Simple Truths of Service”, by Ken Blanchard and Barbara Glanz.  It illustrates how service can be as easy as a state of mind, and can be implemented into our life, in every action we take.

No one can make you serve customers well. That’s because great service is a choice. Years ago, my friend, Harvey Mackay, told me a wonderful story about a cab driver that proved this point. He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey. He handed my friend a laminated card and said:  “I’m Wally, your driver. While I’m loading your bags in the trunk, I’d like you to read my mission statement.”

Taken aback, Harvey read the card. It said:

Wally’s Mission Statement:  To get my customers to their destination in the quickest, safest, and cheapest way possible in a friendly environment.

This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean!

As he slid behind the wheel, Wally said, “Would you like a cup of coffee? I have a thermos of regular and one of decaf.”

My friend said jokingly, “No, I’d prefer a soft drink.”

Wally smiled and said, “No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.”

Almost stuttering, Harvey said, “I’ll take a Diet Coke”

Handing him his drink, Wally said, “If you’d like something to read, I have The Wall Street Journal, Time, Sports Illustratedand USA Today.”

As they were pulling away, Wally handed my friend another laminated card. “These are the stations I get and the music they play, if you’d like to listen to the radio.”

As if that weren’t enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him. Then he advised Harvey of the best route to his destination for that time of the day. He also let him know that he’d be happy to chat and tell him about some of the sights, or, if Harvey preferred, to leave him with his own thoughts.

“Tell me, Wally,” my amazed friend asked the driver, “have you always served customers like this?”

Wally smiled into the rear view mirror. “No, not always. In fact, it’s only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard the personal growth guru, Wayne Dyer, on the radio one day. He had just written a book called You’ll See It When You Believe It. Dyer said that if you get up in the morning expecting to have a bad day, you’ll rarely disappoint yourself. He said, ‘Stop complaining! Differentiate yourself from your competition. Don’t be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.’

“That hit me right between the eyes,” said Wally. “Dyer was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.”

“I take it this has paid off for you,” Harvey said.

“It sure had,” Wally replied. “My first year as an eagle, I doubled my income from the previous year. This year I’ll probably quadruple it. You were lucky to get me today. I don’t sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can’t pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.”

Can you see how this story demonstrates how serving others, helps us too?

I’d like to end with some quotes on service, from the Bahá’í Writings, which have helped my life coaching clients:

In the first, we learn that God sees our services and loves us for them:

I bear witness to the services thou hast rendered Me, and testify to the various troubles thou hast sustained for My sake. All the atoms of the earth declare My love for thee.  (Bahá’u’lláh, Gleanings from the Writings of Bahá’u’lláh, pp. 309-310)

In the second, we see the power of service to change us into something much better than we could possibly imagine:

The power of God can entirely transmute our characters and make of us beings entirely unlike our previous selves. Through . . . ever-increasing service to His Faith, we can change ourselves.  (Shoghi Effendi, Spiritual Foundations, p. 17)

What are your experiences with being of service?  Post your comments here: